Scripps’ WMYD Television to Host Detroit’s First Next-Gen Television Station

ATSC 3.0 Technology Will Deliver Flexible, Internet Protocol
Broadcast TV to Enhance Options for Viewers

DETROIT–(BUSINESS WIRE)–On the heels of last month’s announcement that TV broadcasters in the
Top 40 TV markets will be launching Next-Gen TV services by the end of
2020, Detroit’s WMYD, owned by The E.W. Scripps Company (NASDAQ: SSP),
today announced plans to launch the new broadcast TV technology in a
collaborative effort that will also involve Graham Media Group and other
local broadcasters.

A Next-Gen TV broadcaster in Detroit provides a unique opportunity for
the automotive industry to have an in-market test bed for the new
Internet Protocol-based broadcast platform that can easily deliver data
to millions of receivers at once, without worrying about bottlenecks
from online traffic.

“Scripps is a strong supporter of the development of ATSC 3.0 technology
as a way to continue to improve the broadcast industry’s offerings for
both consumers and advertisers,” said Brian Lawlor, president of Local
Media for Scripps. “After our positive experience with KNXV as part of
the test and learn initiatives in Phoenix, we are eager to launch this
technology with WMYD in Detroit and help move the industry forward.”
Scripps’ KNXV participated in the launch of Arizona’s Phoenix Model
Market for Next-Gen TV, a project managed by the Pearl TV business group
of television broadcasters.

Also participating in the Detroit Next-Gen TV launch will be NBC
affiliate WDIV-TV, owned by Graham Media Group.

“The collaborative effort needed to launch this new technology requires
that broadcasters work together for the benefit of our viewers. Graham
and WDIV look forward to launching the new Next-Gen TV station and the
eventual launch of our own advanced signals on this platform. The future
of television insures a more expansive experience, with high dynamic
range video and advanced audio features that will immerse viewers as
never before,” said Emily L. Barr, President and Chief Executive Officer
of Graham Media Group.

An expanded launch of Next-Gen TV will greatly enhance over-the-air
services for viewers, while bringing together broadcast and broadband
functionality to give audiences more content and choice. Next-Gen TV
also provides groundbreaking opportunities for TV broadcasters
interested in offering new features and serving new markets. Deployment
of ATSC 3.0 will provide information and entertainment to ATSC
3.0-equipped television receivers, automobiles and other digital and
mobile consumer devices.

Next-Gen TV is powered by the new Internet Protocol-based ATSC 3.0
standard, which allows consumers to integrate the most popular and
pervasive video service – broadcast television – into their digital
lifestyles.

Subject to final engineering and required approvals, consents and FCC
license modifications, the participating broadcasters have identified
the first stations that will convert to ATSC 3.0 service in this rollout
– including WMYD in Detroit.

At the 2019 NAB Show in April, a broad coalition of broadcast television
station groups – including both network owned-and-operated stations and
affiliates and public broadcasters — announced plans to deploy Next-Gen
TV in the 40 largest U.S. TV markets by the end of 2020. The
market-driven effort builds on the testing and rollouts that have
already taken place in Phoenix, Dallas, Baltimore, East Lansing,
Raleigh, and Santa Barbara. It reflects the strong commitment of
commercial and non-commercial broadcasters across the country to bring
advanced television services to the public. This first wave of
over-the-air Next-Gen TV service will begin with several markets slated
for launch this year, with dozens more planned through 2020. This
timeline will make Next-Gen TV service available to tens of millions of
viewers and is concurrent with the anticipated 2020 introduction of
consumer devices equipped to receive the advanced signals.

About Pearl TV

Pearl TV is a business group comprised of Cox Media Group, the E.W.
Scripps Company, Graham Media Group, Gray Television Inc., Hearst
Television Inc., Meredith Local Media Group, Nexstar Media Group, and
TEGNA, Inc. Pearl TV’s membership includes companies that operate more
than 300 network-affiliated, local stations across the country.

About Scripps

The
E.W. Scripps Company
 (NASDAQ: SSP) serves audiences and businesses
through a growing portfolio of local and national media brands. With 52
television stations in 36 markets, Scripps is the nation’s
fourth-largest independent TV station owner. Scripps runs a collection
of national journalism and content businesses, including Newsy,
the next-generation national news network; podcast industry leader Stitcher; the
fast-growing national broadcast networks Bounce,
Grit,
Escape,
Laff
and Court
TV
; and Triton,
the global leader in digital audio technology and measurement services.
Scripps runs an award-winning investigative reporting newsroom in
Washington, D.C., and is the longtime steward of the Scripps
National Spelling Bee
. Founded in 1878, Scripps has held for decades
to the motto, “Give light and the people will find their own way.”

Graham Media Group

Graham Media Group is comprised of 7 local media hubs, Graham Digital
and Social News Desk delivering local news, programming, advertising
solutions and digital media tools for television, online, mobile, OTT,
podcasts and audio devices. We are dynamic, local brands that extend
well beyond the traditional TV set. Our work helps inform, celebrate and
knit together the communities we serve. GMG operates in 6 states: KPRC–Houston,
WDIV–Detroit
and WSLS–Roanoke
(NBC); KSAT–San
Antonio
(ABC); WKMG–Orlando
(CBS); WJXT–Jacksonville
(fully local), and WCWJ–Jacksonville
(CW). Based in Detroit, Graham Digital is a digital media and technology
development group widely recognized as a leading industry innovator.
Social News Desk, headquartered in Atlanta, provides its 2500+ worldwide
newsroom-customers with a single dashboard to publish, measure, curate
and monetize local news content on social platforms. Website: https://www.grahammedia.com/

Contacts

Dave Arland
Pearl TV
[email protected]
(317)
701-0084

Kari Wethington
The E.W. Scripps Company
513-977-3763
[email protected]scripps.com

Catherine Badalamente
Graham Media Group
810-278-7174
[email protected]

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