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Content Insider #566 - Dollars Count By Miles Weston You've probably been too busy binging Netflix on all of your devices to notice but the entertainment business is becoming a real cluster! Everyone can smell money in the content and everyone wants to be the pipe/stream that delivers it to you. Some want to charge just a few bucks a month for their channel while others want to give it to you free - ok almost free. They're buying each other, jumping over each other, playing dirty tricks on each other and they all know they'll win. TV is exciting again...it's the wild, wild west. ...Read More »
Content Insider #565 - New Heights By Miles Weston Letting you watch your content - movies, TV shows, documentaries, events, activities - on your terms is suddenly in vogue with every channel, studio, outlet developing a streaming channel to capture eyeballs and mindshare. But it isn't as simple as it looks. It's a long, hard climb to get to the top of the viewing stack and it's even more difficult to stay there. Hunting, finding, choosing won't make consumers retreat to their appointment TV but they also won't ditch it entirely. It will just require more work and it's a long way to the top for everyone involved...including the consumer. ...Read More »
Assimilate Extends Immersive-Product Leadership with New 3D180 Post Production Workflows in Scratch VR 9.0 At NAB 2018, Assimilate is showcasing several new Scratch VR 9.0 post-production workflows that are geared to enabling content creators with the highest quality and most efficient VR tools in simplified, one-stop-shopping, end-to-end 3D180 and VR360 production workflows. ...Read More »
Assimilate Announces Scratch 9.0 - Major Update for Ultimate Performance and User-Friendly UI With version Scratch 9.0, Assimilate announces a major update to its entire Scratch product line at NAB 2018. As its most aggressive, highest-performing, and user-friendly product update to date, Assimilate's new Scratch 9.0 delivers a big boost in efficiency and performance, saving enormous amounts of time for DITs doing dailies and for all the creative functions throughout the post-production workflow. ...Read More »
Content Insider #562 - Taking Chances By Miles Weston I'm still trying to figure out fact from wishful thinking from the HPA Tech Retreat last week in Palm Desert, CA. It's not that easy. Why? We know a lot of EPs, DPs, DITs, editors, audio, creative people who work in the visual storytelling field. They all focus on delivering "the director's intent" to the content consumer even when that director is him or herself. They see things differently. They use the best, most advanced tools available to create something they can only see in their mind(s) and let the viewer interpret the message. Sometimes they bomb. Sometimes they hit the bullseye and people just get it. Most of the time the story works well enough to make them want to do it again. Are you willing to take those types of chances? ...Read More »
New VR Integrated Super Bundles from NextComputing, Z CAM, and ASSIMILATE NextComputing has joined forces with Z CAM and ASSIMILATE to create the complete turnkey VR Studio to give all content creators one-stop-shopping for a powerful, fully integrated VR workflow. Foundation VR Studio provides all you need for your immersive productions. The Power VR Studio gives you the extra boost for more challenging VR productions. ...Read More »
Content Insider #561 - Supported Streams By Miles Weston With appointment TV getting whiskers and streamers becoming more important, upfronts this year are going to be interesting. Upfronts? That's where advertisers place their bets on shows. This year there's a new set of tools focused on attribution and outcome...the ability to trace commercials to actual sales. Yes all your online activity enables this. Now advertisers can have proof that their 6-,15-,30- and 60-second commercials work...or not. Don't kid me you don't just watch Netflix and Amazon Prime stuff. Free wins over a few bucks every hour of the day, day of the week. And thanks to the marvels of OTT shows, networks and marketers will be able to check off when you go to McDonalds vs healthy food places. Free...Gotcha!!! ...Read More »
Content Insider #560 - Extended Viewing By Miles Weston Our son recently said he doesn't like TV even though the weekend before he spent three hours in his room binging on some new Netflix series on his iPhone. Right now he has to constantly recharge it so he can watch all the extreme Olympics contests. He doesn't really dislike TV, he just likes to pick when/where/how he watches the stuff. Sure if you're "of a certain age" you like watching the 6 p.m. news at 6 p.m. but the Olympics coverage is proving people increasingly like the convenience of the video stream. Now all we have to do is wait for 5G to move beyond trials and into the real world. Maybe it will be here for the 2020 Olympics! ...Read More »
NAB 2018 - Panasonic and TVU Networks Announce New Camera/IP Management and Delivery Integration With a new integration of Panasonic cameras, TVU Networks, the global technology and innovation leader in live IP video solutions, and Panasonic further their technology collaboration with the introduction of two new video solutions. With these new product integrations, TVU welcomes Panasonic to the TVU ecosystem and TVU Grid featuring IP video switching, routing and distribution. ...Read More »
SCRATCH Delivers Flawless Performance for Barend Onneweer's "Instant Dreams" Barend Onneweer sees beauty in the perfection of the details for his digital cinema projects that include visual effects, animation, documentaries, feature films, short films, music videos, and more. In his studio, Raamw3rk (www.raamw3rk.net), in Gouda, The Netherlands, he has set up a SCRATCH post-production workflow that gives him flawless performance for perfecting his work. One of his recent projects, the documentary "Instant Dreams", tells the story of a group of scientists who were trying to unravel the chemical formula of the Polaroid camera. Advocates for a new Polaroid camera and former Polaroid-users eagerly await its rebirth. Each person, in their own way, tries to keep their instant dream alive. ...Read More »
ATEN 2-Port Thunderbolt 2 Sharing Switch By Stephen Schleicher Once upon a time, there was a young man - we'll call him Stephen - who worked during the day at a remote location, slaving away for the man; his MacBook Pro was his only way to get work done. At night, he would come home and go to work on his Mac Pro, editing, and writing, and generally doing work that needed to be handled on a beefier computer, with multiple monitors. In fact, much of his work benefited from multiple monitors, but connecting multiple monitors to his MacBook Pro and his Mac Pro was a nightmare at best, as cables needed to be connected and reconnected, potentially ruining ports, and driving Stephen mad as he tried to maintain a neat cabling system. ...Read More »
Media Content and the Web - Meeting Again for the First Time with VR Casting By Forest Key, Founder and CEO of Pixvana Until recently, VR video creators have only been able to distribute content by developing their own apps for sharing. This is a very time intensive, tedious journey and it has presented a major barrier for the next generation of digital content pioneers, preventing them from bringing their productions into the world and reaching broad audiences. However, in February, Pixvana, a Seattle-based company that's powering the future of XR storytelling, introduced a new technology that eliminates this barrier for the creators of immersive media, and makes the distribution of VR content feasible for the masses. ...Read More »
Student Filmmakers Tackle the All American High School Film Festival with Blackmagic Design Founded in 2013, the All American High School Film Festival (AAHSFF) has quickly become the world's largest high school film festival. Receiving nearly 5,000 films representing 48 states and more than 40 countries, the festival gives a voice to those that have found their passion for filmmaking early. Packed with screenings, workshops, an Interactive Technology Showcase, award show and more, the festival brings together student filmmakers who want to showcase their films and learn from each other, as well as experts in the field. ...Read More »
Live Streaming Regional Emmy Award Gala from Multiple Locations Using TVU Increases Viewership and Member Participation For the past five years, video production company, Denver Media Center (DMC) has produced live coverage of the Heartland Emmy Award presentations, including pre-show edits and live direction. The Heartland Chapter of the National Academy of Television Arts & Sciences (NATAS) incorporates television markets that make up a large swatch of the expansive western U.S - Colorado, Nebraska, Kansas, Oklahoma and Wyoming. To make new shows more dynamic and reach out to its Oklahoma base, DMC wanted the live event to reflect the dual-location nature of the gala with real-time live feeds from each location. ...Read More »
The Making of VR/360 "Expedition Antarctica" Neotopy includes storytellers, filmmakers and sound engineers who specialize in immersive VR/360 cinematic experiences. Their skills and talents make one of their most recent projects, "Expedition Antarctica", a breathtaking VR/360 experience of the nature and wildlife of Antarctica. Alexandre Regeffe recently discussed the development of the VR project and how Neotopy managed the VR/360 post-production process. ...Read More »
SCRATCH VR By Stephen Schleicher Have you participated in The Void experience at the Disney locations in California and Florida? My friends have been talking non-stop about it for weeks, and it seems people are finally catching on to how immersive an experience VR can be. If you have a 360-degree camera rig, we are at the point now where what was once a neat little gimmick has become a serious contender in the quest to capture viewers. While there are applications that are just starting to introduce the ability to work with 360-degree video, Scratch VR from Assimilate just may be the best application for your next (or first) project. ...Read More »
PixelSquid Assets' New Price By Ko Maruyama PixelSquid is changing its subscription model, but in a good way. While it may be true that the price per month is going up, the customizable library of options has gone up as well. For an increase of $5/month over the current subscription cost, new users are coming to PixelSquid with about 4x the options to place 3D objects in their comps. Even better - - if you're already an active subscriber, there's no price change - - and you know about the regularly growing library options. (* if you're new, you can get in on the old price before the change(below)). ...Read More »
Trick or Treat: Trick Digital Tackles Visual Effects for "Jeepers Creepers III" with Fusion Studio The chills continue in "Jeepers Creepers III," the latest film in the "Jeepers Creepers" franchise. The Creeper was first introduced to audiences in 2001 when it terrorized siblings Trish and Darry Jenner. It then returned to the big screen in 2003 when it attacked a school bus full of high school basketball players and cheerleaders. Now in the third installment, "Jeepers Creepers III" shows what happened in the days between the first two movies when the Creeper was still hunting for victims. Adam Clark of Trick Digital was the film's visual effects (VFX) supervisor who was tasked with bringing the Creeper to life in the new film. ...Read More »
Take a VR / 3D Tour of Vogue Super Model Closets ROGUE, a creative boutique in NYC (www.postgonerogue.com), specializes in high-end production and post-production for film, advertising, and digital. Since its founding two years ago, Executive Creative Director, Alex MacLean and his team have produced a large body of work demonstrating their expertise in Color Grading, Finishing and Visual Effects with clients like HBO, Vogue, Google, Vice, Fader, and many more. For the past three years MacLean has also been at the forefront of VR/360 content for narratives and advertising, and understands the challenges and rewards of post artists working in VR. ...Read More »
Z CAM & ASSIMILATE Announce Integrated S1 VR Camera and SCRATCH VR Z Bundle for Professionals, Now at $3999 The Z CAM S1/SCRATCH VR Z Bundle - from image acquisition with Z CAM's S1 Professional VR Camera, and stitching with its WonderStitch software, through to a streamlined VR post-production workflow with ASSIMILATE's real-time SCRATCH VR Z tools. With this ease of use and increased productivity, content creators benefit with the ability to focus on their creativity and storytelling rather than wrangling the complexities of technology. ...Read More »

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