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HealthiNation Partners With AT&T On VOD Offering
Health Video Company Making Content Available To U-Verse On-Demand Library
By George Vernadakis
Health video company HealthiNation is making its videos available to AT&T U-Verse TV subscribers for free in the U-verse TV On Demand library.
The VOD deal, terms of which were not disclosed was announced by the parties last week.
In a separate agreement, independent healthcare ratings company HealthGrades has partnered with HealthiNation to offer videos covering specific health conditions as part of their site experience."Whether online or on television, video plays a significant role in educating consumers about important health topics such as swine flu and cancer prevention," said HealthiNation CEO Raj Amin in a statement. "[This] news with AT&T and HealthGrades supports our business strategy and continued commitment to provide our original health videos to consumers in the right context, wherever they are comfortable watching." HealthiNation's health-focused videos, developed by physicians and media experts, are available to over 40 million unique users online and 28 million TV homes.
Multichannel News Copyright © 2008 Reed Business Information A division of Reed Elsevier Inc. All rights reserved.
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